Zanda

Marketing for Health Practices

A Guide to Marketing for Health Practices (Mockup)

Most private practice owners start their practice because of a love for their profession and a desire to help others. So you shouldn’t feel too bad if some of the other elements of running a business don’t come naturally to you!

When we speak to health clinic owners, we find over and over again that one of their biggest areas of uncertainty is marketing. Most practice owners don’t know what kinds of marketing or advertising they should try and it becomes a big, scary area that is often avoided. So how do you market a health practice?

These marketing hacks for health practices have been compiled based on the experience of real health practice owners who have tried and tested what works (and what doesn’t).

Don’t be afraid of marketing your health clinic. After all, the more people that know about and try your practice, the more people you can help and the more impact you’ll have in your community.

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Zanda
Easy Client Appointments
Create and manage client appointments for each client session.
Session Packs
Easily create and manage session pack templates to track client sessions, hours, or prepaid amounts.
Group Appointments
Create and manage group appointments with multiple participants, a default group service for easy invoicing, group communication, and individual reminders.
Automation & Workflows
Eliminate manual tasks from your practice with automations for invoicing, appointment follow-ups, and client communications.
Personal Appointments
Create and manage personal appointments, invite colleagues to meetings, and block personal time on the calendar.
Room & Resource Management
Manage rooms, equipment, and resources for appointments in Zanda with flexible scheduling tools.
Single Practitioner View
View one practitioner’s calendar on display.
Multiple Practitioner View
View multiple practitioners’ calendars on display side by side.
Multiple Locations
Add locations to link them to practitioners’ availability, appointments, and invoices.
Locations Filter
View practitioners’ calendars based on their available locations.
Custom Calendar Intervals
Display calendar(s) in daily, 5-day, or weekly view.
User Permission Settings
Adjust user permissions to control access levels for practitioners.
Note Access & Visibility
Control access to client notes, enabling collaborative care while protecting the visibility of individual notes.
Calendar Groups
Organize practitioners in custom groups for calendar display. For example, they can be grouped by profession.
Custom Display Order
Change the order practitioners are displayed on the main calendar display. For example, you can set these in terms of names, demand, availability, etc.
Reporting
Gain valuable insights with flexible reporting and analytics.
Availability Finder Tool
Easily find practitioner’s availability for manual bookings.
Custom Business Hours
Define business hours for calendar display.
Availability
Determine and set weekly, bi-weekly, or 4-weekly recurring schedule patterns.
Availability Exception Rules
Use availability overrides to block availability when needed.
Recurring Appointments
Easily recur an appointment based on the specified intervals. Edit or delete one, one and the following, or all appointments in the series.
Integrations
Scale your practice with seamless integrations for accounting, payment processing, marketing, and client management.
Confirm Appointment Moves
Enable appointment rescheduling confirmation to prevent unintentional changes.
Appointment Conflict Alerts
A notification alert will signal conflicts between new and existing appointments when setting up a recurring schedule.
Medical Billing & Invoicing
Simplify billing and payments with configurable invoicing, secure payment processing, and automated reminders.
Appointment Warnings
Switch on individual appointment alerts or configure an ongoing client appointment notification to be displayed on each appointment block.
Private View Mode
Hide clients’ personal information from appointments on calendar display.
Mobile Friendly
Navigate Zanda seamlessly on any mobile phone or tablet.
Hide Unattended Appointments
Hide appointments without deleting them from the records.
Telehealth
HIPAA compliant and ISO 27001 certified video conferencing.

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